It is no accident that such major movie stars as Rita 
Hayworth, Liz Taylor, and Marilyn Monroe ran into troubled 
waters in the new TV age. They ran into an age that questioned 
all the “hot” media values of the pre-TV consumer days. The TV 
image challenges the values of fame as much as the values of 
consumer goods. “Fame to me,” said Marilyn Monroe, “certainly 
is only a temporary and a partial happiness. Fame is not really 
for a daily diet, that’s not what fulfills you. . . . I think that 
when you are famous every weakness is exaggerated. This 
industry should behave to its stars like a mother whose child 
has just run out in front of a car. But instead of clasping the 
child to them they start punishing the child.”

     The movie community is now getting clobbered by TV, 
and lashes out at anybody in its bewildered petulance. These 
words of the great movie puppet who wed Mr. Baseball and Mr.